The mountain of media is currently occupied almost entirely by evil forces. Because we have never recognized the value of taking media outlets for the kingdom, they have become major tools of the enemy that we must rend out of his hands. He has lived almost unopposed on this mountain, and he has taken full advantage of its influence. 
Quoted by Pastor Johnny Enlow, Author of the Seven Mountain Prophecy. 

• Why develop a Media Strategic plan
  Ministries should develop a media strategic plan for the same reason that they should develop a business plan. It is the guiding document for the ministries’ short and long-term approach toward using media for its ministry needs, and to determine how media can meet its customers’ needs. Without a strategic plan, it becomes too easy to get caught up in the latest technology trend. Limited resources constrain the implementation of every media tool that appears. While individuals may be able to follow the trends, ministries should develop their brand and presence on viable platforms.

What elements should be in the strategic plan? 

A basic ministry strategic plan should contain the following: 

• Ministry background – provides the reader with context and understanding of the ministry’s history, its mission and values, and organizational structure.
• Methodology – a brief section should be reserved for describing the methodology the ministry took to develop the plan. Were stakeholders involved? Who managed the project? How were decisions made?
• Purpose and Goal of Media – Similar to the ministry’s mission, vision, and values, the strategic plan should include a clear and concise set of goals and outcomes desired.
• Prioritized list of media initiatives – This section deserves its own post. Until then, the list of social media initiatives is simply a set of subprojects that the ministry wishes to roll out. For example, an initiative can develop a presence on Facebook to connect with potential members. From that list, the social media planning steering committee should prioritize and rank the list in order of importance. Prioritizing the list ensures that resources are dedicated to the highest value items.
• Actionable implementation plan – Each initiative should have a high-level implementation plan, including a brief description what is the initiative, timeframe for rolling out, resources required, and dependencies.
• Performance metrics – To ensure that the initiatives are providing value to the ministry and its members, a set of measurable performance metrics should be developed, agreed-upon, and tracked. For example, a measurable metric can be the number of recruitments referred by the Facebook page. A product company may wish to track traffic referred by Twitter leading to a sales conversion.
• Roles and responsibilities – The stakeholders and project team should have their roles and responsibilities clearly defined to ensure that everyone knows their purpose in the project.
• Note: A social media strategic plan is no different than any other strategic plan, whether it be an organizational strategic plan, IT strategic plan, etc.

How to implement the strategic plan? 

• Strategic media planning concerns strategically outlining the extent to which an organization and/or an individual can get the greatest reach and the maximum response for services, products or programs offered.
• Strategic media planning can involve chalking out some short-term objectives or long- term campaigns, or even a combination of the two.
• Generally, the market segments most appropriate for delivering the message of the organization/individual is first identified.
• Subsequently, a detailed analysis is done to determine specifically who the target groups are, where these focused groups are located, and the opportune moment when they should be approached with the message.
  The most important analysis concerns identifying which media will be the most effective in delivering the address. Also, it is to be determined which is the most cost-effective media in reaching the targeted groups--television, radio, print or something else (say, cyber media). This constitutes the base on which the rest of the strategic media planning is worked out.
  First, get to know the target. This knowledge is then utilized to bring focus on the target group via the appropriate media vehicle from an extensive media range (which they frequently offer). The organization's budget and other objectives are also taken into account, and finally the maximum mileage is provided based on these constraints.


• Of vital importance are:
• 1. Detection of the target group or target audience.
  2. Being able to judge correctly the extent of delivery of message to the target group.
  3. Finally, approaching the group via the right media to deliver the message, in order to maximum mileage for the organization.
  Strategic Planning provides detailed information about strategic planning, non-profit strategic planning, strategic business planning, strategic media planning and more. 

Excerpts Taken from the Seven Mountain Manual of ATKOG
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Diane Lake

“… ‘I will return to Zion, and dwell in the midst of Jerusalem. Jerusalem shall be called the City of Truth, the Mountain of the Lord of hosts, the Holy Mountain.’” (Zech. 8:3)

Keeping in step with God requires a knowledge of times and seasons, and even now, God is releasing greater revelation as He mobilizes His army to take possession of the cultural mountains (or kingdoms) of this world. The battle is for cultural prominence, and you don’t ascend these mountains without a fight.

It’s a time much like when Israel was directed to possess the land. And while there are certainly “giants” on these mountains that are greater and mightier than we are, God is also promising to not just fight with us to take them, but for us.

One of the most significant areas for believers to understand and influence is the media. I feel the Lord has shown me that step one for anyone who wants to ascend this mountain is that you must speak truth. You need to stick to the whole truth, not rumors or innuendo.

Truth is big on God’s agenda. Jesus revealed Himself as the way, the truth and the life; He is called Faithful and True as He judges and makes war seated on a white horse. Scripture even reveals that as truth springs out of the earth, our land will yield its increase.

Quite simply, speaking truth is the key to everything. 

Step two is a deep revelation of the Lord’s grace—not the form of grace that allows compromise and conforms to political correctness, but a grace which stands firm for truth while conveying the Father’s heart of love, a love that is inclusive, not exclusive. It is a love that fears no one except the One who is to be feared—it’s truth spoken in love.

Step three is to enter a new level of strength and purpose available to the body of Christ. Recognize that it is not about you. It is about a King upon His throne. All dominion and power and glory are His—a kingdom without end.

A Light-bulb MomentI remember the moment I realized the power that a media platform could provide.

My husband and I had successfully rallied believers in our community to remove Planned Parenthood from involvement with the sex education program in our local high school. Because my husband was on the school board and I had given key testimony, our local newspaper saw potential for a good story, and a reporter called me almost immediately to ask for an interview.

Thankfully, the Lord gave me a strategy, which really aided in this process, but still, the ensuing article reflected a bias towards Planned Parenthood and an attempt to make it look like I had a religious agenda. (Ironically, I actually dohave a kingdom agenda, and don’t think the “other side” doesn’t have an agenda, too!)

Because of this and because some key facts were missing from this article, my husband and I took some heat in the letters to the editor, prompting me to contact the newspaper about the possibility of writing a guest editorial—to which the response was a quick, “Yes!”

And voila! Several days later, there was my 700-word guest column, clarifying the issues and explaining why we organized to do what we did, as well as outlining why a casual view of sex harms our kids emotionally and spiritually 

I’d just been handed a platform to preach truth in a secular newspaper with a print circulation of around 60,000 versus preaching to the same small congregation who already agreed with my message. (6)
It was a light-bulb moment for me.
Our “One Speech” World“Now the whole earth had one language and one speech.” (Gen. 11:1)
Since then, I’ve written columns in this same newspaper on topics like homosexuality/political correctness, sexual assault prevention on our local university campus, and gun control issues. And the Lord has increased our ministry’s reach through several major prophetic media platforms as well. I say this to encourage others that you don’t need a large ministry presence or staff in order to influence through media. We don’t have these things either. Simply having a large God will do!

The power of communication (media) is revealed through the story of the Tower of Babel (Gen. 11:1-9). The whole earth had one speech, or language, and as they came together with one purpose, nothing that they proposed to do would be withheld from them (v. 6). God scrambled communications to scatter them in order to prevent their ungodly agenda from manifesting!

A similar “one-speech” model exists in the earth today through the power of the Internet, social media, and various forms of instant satellite communication. Information that once took hours, days or even weeks to disseminate can now be communicated worldwide in seconds.

Without media, the other mountains of societal influence (education, business, government, etc.) would be “scattered”—inability to communicate would greatly reduce their relevancy. Think about it—without media, how could a business today operate without being able to advertise or market their product, and communicate both internally and with consumers? The Super Bowl would have little impact if it wasn’t broadcast, and today’s ministries and churches must take advantage of social media, podcasts, and other means of disseminating their message to sustain relevance.
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Regardless of whether or not you are directly called to the media mountain, what God is doing in the earth is so big, to keep in step with Him, you will need to pay attention to various forms of media and understand the powerful significance they have in our time.